Unique Website Design 1 - What You Need

You know you want a unique website design, because you know you want branding. A useful resource for your clients, a way to attract additional business online, both of these are definitely useful. But your main goal for this new site is to get your name and your business some hard-earned and much-needed recognition. It's all about making an impression, both a strong first impression and a powerful lasting impression.

So it's time to talk to a web designer, because the last thing you want to be branding is Template #387. Naturally, you need a skilled graphic designer, too, because black text on a white background with folder-tab navigation is not going to help you brand your business, logo or not. Once you have your design team, though, there are a few things that you have to provide before they can begin work.

One of the most important points I try to make as I write these articles is that the best websites are those that are made as a collaboration between the designers and the business owner. In the case of a unique website design, this is more important still. The web designer's experience will go far towards making sure your site adheres to basic web standards, but it is your input and decisions that will prevent your site from being standard.

So what do you have to provide? First, you need to be a major player in the creative process that determines the layout and graphics of the site. Although website designers are a pretty innovative bunch, and graphic designers if anything more creative still, you don't want them coming up with the imagery for your website on their own. Why? Because we're talking about your brand. The logo they create is going to be the one you want on your business cards, flyers, stationary, maybe even billboards! The banner and layout has to thematically tie in with the brand image you want to create; labels, packaging, catalogs, brochures should all have a related theme. So unless you want to trust your business's entire image to the theories and assumptions of others, you should be involved. Bring to the table key images that can represent your business, be they a mascot, a symbol, even a color. Any input and inspiration you can provide will be useful in making sure your website stands out from all the others.

You are also going to want to draft the site's copy. Give it to the SEO expert for optimization, but the key information is something only you can provide. The point here is to stress what makes your business unique, what it has that all your competitors don't. You don't have to revolutionize your industry, of course, but play to your strengths. And while you're writing about your big advantage, make sure your designers know about it too, so they can work it into the imagery and functionality of the site.

For instance, if your big advantage over your competitors is stellar customer service, you might want to populate your website with photos of your employees helping your clients, and work with a color scheme that suggests comfort, ease, and support (do a few web or article searches for how colors influence people; it's useful information). And while you're at it, have your graphic designer think about what sort of imagery might suggest to people that they're going to be helped and guided through every step of the process. On the other hand, if product quality is your main selling point, you want to point it out. Offer testimonials, high-resolution images, a searchable catalog, and other functions that will show off your items.

A unique website design is one that emphasizes the best aspects of your business, not only in its text, but in its simple appearance and functionality. By providing your designers with key information on how your business works and what it does best, they can build a site that not gets the message across to visitors from the first page. If you want to start establishing your brand, a unique website design is exactly what you need.

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